The Glow Journal

You know when your makeup looks good for… 20 minutes? Then suddenly it’s dry. Patchy. Sitting on your face instead of in it. It’s not you. It’s your products. Switch to creamy makeup and everything changes. What is creamy makeup? Creamy makeup = formulas that melt into your skin instead of sitting on top. Think: CC creams Cream blush and bronzer Balm highlights It’s softer. More flexible. More forgiving. And it looks like you - just better. Why it works (when nothing els

Ever stood in front of the skincare aisle or online scratching your head, wondering what on earth the difference is between face milk and serum? You're not alone! These two products often get mixed up, but they each have their own unique charm and purpose. What Exactly Is Face Milk and Serum? Let’s Break It Down Before we dive into the nitty-gritty, let’s get clear on what these products actually are. Face milk is like the gentle hug your skin craves after cleansing. It’s a

If your feed feels like a constant scroll of dewy faces, peptide skincare routines, hydrating serums, and glazed skin tutorials popping up across New Zealand, you’re not imagining it. Searches around "barrier repair", "ceramide essences", "peptide lip treatments", and "minimalist skincare routines" have surged lately. More people are looking for skin that feels hydrated, supported, and quietly luminous. The Rise of Minimal Beauty Minimal beauty is back. Skin-first routines ar

If you’ve been googling “why is everyone obsessed with Korean skincare?” , “how to get glass skin” , or “what even is skin flooding?” — you’re not alone! The global beauty world has been swept up in K-beauty’s philosophy. This philosophy celebrates hydration, patience, and skin health over quick fixes . Now, that same ritual-first mindset has landed in New Zealand with Prepy by Max & Louie . This skincare range is quietly rewriting what it means to glow . From Korea to Aotea

Beauty is evolving. It is no longer confined to traditional standards or fleeting trends. Instead, it embraces authenticity, sustainability, and individuality. In this new era, brands like max and louie are leading the way by redefining what beauty means for everyone. This blog post explores how max and louie inspire a fresh perspective on beauty, offering practical insights and actionable tips to help you embrace your unique style and values. The New Face of Beauty: Authent

Dive into Skin Flooding: Your Guide to a Hydrated Glow! 💦 Hey there, beauty enthusiasts! Are you ready to take your skincare routine to a whole new level? Let’s chat about the hottest trend in skincare right now: skin flooding! Get ready to treat your skin to a refreshing drink that will leave it looking plump, radiant, and oh-so-hydrated! What is Skin Flooding? Picture this: your skin is like a little thirsty sponge, and skin flooding is all about giving it a fabulous dri

A Comparison of Max & Louie’s Setting Sprays Hey there, beauty enthusiasts! If you're anything like us at Max & Louie, you know that the...

Let’s get one thing straight: makeup over 40 isn’t about hiding anything — it’s about enhancing the good stuff, hydrating the rest, and...

Enter Max & Louie Hydra Shield Setting Spray. This revolutionary product not only protects your makeup but also hydrates your skin, all...

Hello and welcome to the official blog of Max and Louie! We’re excited to share our journey and mission with you. Our aim is simple yet...