If you’ve been googling “why is everyone obsessed with Korean skincare?” - meet Prepy

If you’ve been googling “why is everyone obsessed with Korean skincare?”, “how to get glass skin”, or “what even is skin flooding?” — you’re not alone sis!

The global beauty world has been swept up in K-beauty’s philosophy — one that celebrates hydration, patience, and skin health over quick fixes. And now, that same ritual-first mindset has landed in New Zealand with Prepy by Max & Louie — the country’s newest and fastest-growing skincare range that’s quietly rewriting what it means to glow.

From Korea to Aotearoa: A New Era of Ritual-Based Skincare

Prepy isn’t a copy of Korean skincare — it’s a love letter to it. Inspired by the centuries-old Korean belief that good skin grows where the soil is cared for, Prepy is built on the same foundation: nurture first, results second.

In Korea, this concept is often linked to Hwangto, a mineral-rich red clay soil renowned for its detoxifying and healing properties. The philosophy is simple — if the foundation (the skin barrier) isn’t healthy, nothing else thrives.

Prepy takes that wisdom and pairs it with modern science, creating a skincare ritual that’s minimalist, effective, and grounded in nature.

The Visionary Behind the Glow

Founded by Nat Bos, beauty expert with over a decade of experience in the industry, Prepy was never meant to be “just another skincare line.”

After years of working closely with skin professionals, formulators, and cosmetic scientists, Nat saw one clear truth — most people’s skin wasn’t struggling because of a lack of effort, but because of overload.

So she spent years developing Prepy by Max & Louie, hand-selecting vegan, dermatologist-approved ingredients with proven hydration science. Her goal? To simplify skincare without sacrificing results.

Each product blends Korean-inspired rituals with a modern, scientific edge, designed to prep your skin to perform at its best — no fluff, no 12-step routines, just pure, functional beauty.

The Prepy Era Has Officially Begun

Prepy by Max & Louie is more than skincare — it’s a quiet movement towards mindful beauty. One built on the same truth that’s guided Korean skincare for generations: when the soil is healthy, everything that grows from

it thrives. Rooted in that philosophy and elevated through modern science, Prepy delivers the best of both worlds — ritual meets results, hydration meets innovation, and Korean inspiration meets Kiwi simplicity.

Nat Bos didn’t set out to reinvent skincare; she set out to refine it. To bring the glow back to routines that had lost their joy. To prove that healthy, hydrated, resilient skin doesn’t come from complexity — it comes from care.

So if you’ve been craving a ritual that fits seamlessly into your life (and actually works), Prepy is your new skin soulmate. Thoughtfully formulated, vegan, fragrance-free, and proven to prep your skin for its best days yet.

Because great skin isn’t built overnight —✨ It grows where the soil is cared for. ✨

Discover the Prepy collection → maxandlouie.co.nz