Nat Bos

It started with Brows Twelve years ago, I opened my cosmetic tattooing studio, working one-on-one with clients on their brows, day after day. What I didn't expect was that this close-up, personal work would eventually lead me to build not one, but two beauty brands from scratch. "I just don't know where to start" About five years into my brow business, clients began to open up about a different kind of frustration one that had nothing to do with brows at all. Many of my more mature clients,...

Buying foundation online has never been easier until you have to choose a shade. If you’ve ever stared at a shade chart wondering whether you’re Light Warm, Neutral Beige or Medium Cool, you’re not alone. Finding the right foundation shade online is one of the biggest challenges when shopping for makeup. The good news? There are a few simple things you can check before you buy. Or, you can skip all of that: send Nat, the founder of Max & Louie, a selfie and she’ll personally match you to the...

If you've ever gone to bed in your makeup because "it's already 11pm and I'm too tired to properly cleanse," you're not alone and you're also not the problem. The problem is usually the cleanser. Most face washes are built to remove sweat and daily grime, not waterproof mascara, SPF, or a full face of foundation. That's where a cleansing balm earns its place as step one of any real skincare routine. What Is a Cleansing Balm, and Why Does It Matter? A cleansing balm is an oil-based cleanser...