Prepy skin. Max & Louie makeup.

The complete routine that never settles.


Clean skin prep and creamy makeup that moves with you — never settling into creases, never settling for "close enough."

The ones they come back for

1 of 4

One philosophy, two chapters

Beautiful makeup begins with beautifully prepared skin

Chapter one

Prepy prepares

Korean-inspired skin preparation, made for life down here. Five gentle steps of ingredients we actually believe in — skin left nourished, hydrated and ready. No fillers, no settling for ingredients that don't earn their place.

Discover Prepy Skin

Chapter two

Max & Louie perfects

Creamy, comfortable makeup that melts into skin instead of sitting on top of it — colour and coverage that won't settle into fine lines or creases, and won't settle for "close enough."

Discover the Makeup

Why we exist

Made for skin that's lived a little

Skin changes — its hydration, its texture, the way makeup sits. That's not a problem to fix. It's a chapter that deserves better formulas. So we make creamy makeup and thoughtful skin prep designed to work with the skin you have today — so you look fresh, polished and beautifully like yourself. Formulas we won't settle on, for women who won't either.

Personal Shade Matching

Not sure which shade suits you? Nat will personally help you choose.

Send a makeup-free selfie taken in natural light. Nat — our founder — will look at it herself and recommend the shades that will suit you beautifully. No quizzes. No guessing. Just honest, expert help.

Get My Personal Shade Match

Free, personal and wonderfully simple.

Meet Nat

Makeup, from someone who actually understands your skin

Nat founded Max & Louie because the makeup she loved stopped loving her skin back. Every formula, every shade and every recommendation comes from her own hands-on expertise — and she still personally answers every shade match request.

Our Story

Loved by women who don't settle

  • "Beautiful products and fabulous customer service. I started with the Juicy 5 in prepy and loved how it felt on my skin. I have since added to my collection and have used the makeup, purchasing the timeless bundle and the mascara. All amazingly dewy products that make my skin look great and a fantastic mascara that doesn't smudge or irritate. Love this brand, so happy to have discovered it!"

    GENUINE REVIEW