If you’ve been googling “what foundation is best for aging skin?” or “makeup that doesn’t crease after 40” ... this one’s for you.

Let’s get one thing straight: makeup over 40 isn’t about hiding anything — it’s about enhancing the good stuff, hydrating the rest, and giving your skin the love it deserves. As our skin shifts (hello fine lines, goodbye oil slick), the way we wear makeup should shift too.

That’s where creamy-based products come in. They’re nourishing, glow-giving, and way more forgiving than those dusty old powders. If your skin’s craving hydration and your foundation’s been settling where it shouldn’t… keep reading.

So, what actually changes after 40?

We’re talking:

• Skin getting a little drier

• Elasticity doing a slow Irish exit

• Makeup not sitting quite like it used to

Which means? Powder-heavy routines that once worked might now look flat, dry, or cakey. But creamy products? They move with your skin ... not against it.

Why creamy formulas are your new BFF

Hydration = Hello, Plump Skin

Creamy textures are loaded with good-for-skin ingredients like hyaluronic acid, vitamin E, and nourishing oils. That means they’re not just makeup — they’re part skincare, too.

Light, Buildable Coverage

Want that “I just woke up like this” finish? Creams let you dial it up or down without the mask effect. Dab it on with fingers for a sheer glow or build it where you need a little extra magic.

Smooth Application = Smooth Finish

Cream blushes, cream highlighters, creamy sticks — they glide on like butter and don’t settle into fine lines. (Because we’re into glow, not creases.)

Ingredients that love your skin back

We don’t do fluff at Max & Louie. We pack our creamy products with real skin-loving ingredients — antioxidants, peptides, botanical extracts — so your makeup routine is your skincare routine.

Our Cream Team Bundle is a fan fave for a reason: glow, hydration, and nourishment all in one tidy little trio.

The Cream Team Bundle

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How to apply like a pro (without being one)

• Start with skincare — always. Hydrated skin = smoother canvas.

• Use your fingers to warm up product and melt it into the skin.

• Cream blush + highlighter is your glowy bestie — apply to the apples of your cheeks and the high points of your face.

• Powder sparingly — just where you shine. Let that creamy texture do its thing everywhere else.

  
  

Let’s talk shade matching

As hormones shift, your undertones might too. Don’t panic — just be open to trying something warmer, deeper, or peachier than what you’re used to. Our creamy products come in shades that flex with your skin and blend in seamlessly.

The real glow-up? Confidence.

You don’t need to erase a thing — just support your skin in all its phases. Creamy, hydrating products give you coverage without compromise. No settling, no drying, no dullness. Just juicy, radiant, “wow-you’re-glowing” skin.

Because beauty at every age isn’t about covering — it’s about celebrating.